​We are experts in the production of blueberries, with 10 types in our range.

​We use natural microbial agents containing
beneficial organisms. We use them to achieve soil improvement, availability of nutrients in the soil, reduce or eliminate conditions conducive to the development of pathogens in the soil and on the plant, and deter certain pests.

​We conduct sustainable water management - by automating
irrigation systems, increasing the organic matter content of soils
and reducing evaporation from exposed soil by using mulch under the
shrubs in the form of wood chips, sawdust and peat.

​We use the Normalized Difference Vegetation Index (NDVI) to provide instant field analysis to maximize
yield potential, minimize environmental impact and precisely
adjustment of treatments. We also work with beekeepers.

​Our varieties

Fresh Berry Farms - ​get to know all our 
blueberry varieties.

​Hannah’s choice 

Chanticleer

​Duke

​Bluecrop

​Nelson

​Chandler

​Elizabeth

​Elliot

​Denis Blue

​Lateblue

​HARVEST - SALE

​The MaxCrop system allows us to easily identify the fruit, which translates into higher quality product shipped to the customer.
Reduced time of transporting fruit from the field to the cold store- according to the "30minute" standard, the time from harvesting to pre-cooling is reduced as much as possible to preserve the best quality of the fruit. Fruit from the plantation is transported to the cold storage area where it is left for 3 - 4 hours in the "shock" cold storage. Then it is transported by the storekeepers to the sorting plant, where we can pack the fruit in any unit containers - after sorting.
In 2021 we introduced temperature monitoring of stationary and transport refrigeration chambers with Tinytag Transit 2 TG-4080 recorders. With Tinytag Explorer software, the recorded data is downloaded to a PC, where it can be viewed, printed in the form of graphs and tables. They can also be easily exported to popular file formats, and results from separate measurement recording runs can be combined for comparison or analysis.
Each day, a quality control staff person checks all packaged goods for compliance with legal regulations and specific customer requirements.